Over 12,500 event professionals gathered virtually to celebrate Global Meeting Industry Day
“GMID Goes Virtual” brought together professionals from over 30 countries to spread hope and
positivity in the event industry that is highly affected by COVID-19
For Immediate Release – Over 12,500 professionals from the event and hospitality industry
gathered virtually to commemorate Global Meeting Industry Day (GMID) on Tuesday April 14, in an attempt to create the largest audience for a live-stream conference.
Participants joined in from Canada, USA, Mexico, India, Argentina, the United Kingdom,
Philippines, Colombia, Singapore, Kenya, Portugal, Croatia, Malaysia, Brazil, India,
Slovakia, Portugal, Costa Rica, and many more countries.
The event called “GMID Goes Virtual” was planned as an alternative way for
professionals from around the globe to come together and raise the collective voice of
the events and hospitality community. Global Meetings Industry Day is an initiative
designed by Meetings Mean Business (MMB) to be an international forum for advocacy,
awareness, and celebration for the meetings & events industry.
Due to the COVID-19 pandemic, all in-person MMB events had been canceled, instead
event professionals showed once again the creativity, resilience, and unity of the industry
by producing an innovative and engaging virtual experience for more than 12,500
attendees which sent a message of positivity and hope to the highly affected
The grassroots event, which started with 50 colleagues from around the global, and only
connected through, the events industry, were spurred to action by Calgary-based Anh
Nguyen, Principal and Founder of Spark Event Management. She wanted to take GMID
virtual as an opportunity to connect, and to provide a platform to share a message of
resilience with their industry peers. Long hours were spent consolidating this project to
show that the events community stands together, even when apart.
The 30-minute interactive online event served as a platform for engagement and
connection, while compiling valuable industry research on how the COVID-19 pandemic
has affected the world of live events.
Using the audience interaction tool Slido, attendees engaged in polls that reflected the
status of events, and promoted messages of support and encouragement as the industry
plans ahead for recovery.
GMID Goes Virtual became the most interactive event in Slido
history with over 8,800 people participating and 46,790 votes submitted.
A “virtual” hug between event professionals
Several companies and industry associations kindly donated their time and resources to
the success of the event. Michael Levesque, CEO of Resolve Collaboration, an
organization specialized in digital events and responsible for the tech implementation of
GMID Goes Virtual, explains that “working on the GMIDGoesVirtual team was an
incredibly challenging project. Our team worked to pull together disparate technology
platforms into a single unified solution to help break a world record attempt. We did it
with very little advance preparation, a constantly evolving agenda and with our team
fully deployed at home offices. Resolve Collaboration is delighted that we were part of
Av Strategies, a national full-service audio-visual company in Canada, was proud to
have been a part of the technical team that made today happen using their world class
webcasting network services – Derek Orr Calgary Branch Manager, Av Strategies.
Another key collaborator for the event was snöball Influencer Marketing. Rachel
Stephan, their Event Marketing Strategist, comments that in this time of uncertainty,
working together with an amazing group of event professionals who united to create
something magical, uplifts her spirits. “It was a natural fit to put the power of snöball to
do what it was built to do: amplify voices and mobilize individuals to become brand
ambassadors and influencers.”
After the enormous success of the event, Miguel Neves, international speaker on digital
engagement strategy and one of the moderators of GMID Goes Virtual, says that “it’s
been such a pleasure working with this group of amazing professionals on this grassroots
virtual event that has really become a movement. I borrow from Margaret Mead to say
that, you should never doubt what a small group of thoughtful, committed event
professionals can do.”
This powerful event would not have been possible without the support from industry
organizations such as: Meetings Mean Business Coalition, the Events Industry Council
(EIC), the International Live Event Association (ILEA), the Professional Convention
Management Association (PCMA), the International Congress and Convention
Association (ICCA), International Association of Professional Congress Organisers
(IAPCO), the Society for Incentive Travel Excellence (SITE Global), the International
Association of Exhibitions and Events (IAEE), Meeting Professionals International (MPI), and
many other industry leaders.
Looking to the Future
After the incredible success of the virtual event, Nguyen highlights that the fact that the
entire industry mobilized itself to create this movement after one simple tweet is proof of
the strength, impact, power, and tenacity of event professionals around the world.
“Regardless of what happens after the event, record or no record, we should be so proud
to work in this industry. There is absolutely no doubt that when the time comes, we will be
back – stronger than ever and ready to take on whatever awaits us on the other side.”
About Meetings Mean Business Canada
Meetings Mean Business is the single advocacy voice of the meetings industry in Canada.
Our key focus is to communicate the importance of these business events to stakeholders
across the country in order to promote investment to ensure our industry prospers.
Through our relationship with the Tourism Industry Association of Canada (TIAC), we
communicate the economic and social value of face-to-face meetings and business
events to elected officials at all levels of government. This is intended to assist our leaders
in government as they shape policy and legislation to grow the industry across Canada.
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